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Announcement of the New Branding Philosophy

2017.05.24Press Release

Announcement of the New Branding Philosophy
Introducing “Creating New Sky Experience.”

Happy Travel Cafe

Vanilla Air Inc. (President: Katsuya Goto; located in Narita City, Chiba), a 100% owned subsidiary of ANA Holdings Inc., is announcing the new branding philosophy.

Our new branding slogan is“Creating New Sky Experience.”This is the promise and commitment to our customers that we will enhance our service throughout the journey from customer’s perspective. You will experience our hospitality at every touch point with Vanilla Air. Our aircraft will be painted with the new slogan “Creating New Sky Experience.” and will be introducing new services moving forward.

Our new branding philosophy is based on our mission and vision;

Vanilla Air’s Mission
・Create bright future for both our employees and society
・Exploit our originality and creativity to offer low fares
・Offer assuring and reliable services with Japanese quality
・Contribute to activate local economies

Vanilla Air’s Corporate Vision
Trustworthy: LCC No.1 operational quality
High Performance: No.1 LCC in Narita with developed network
Challenge: develop new evolved LCC model

In order to achieve our goal, each one of us at Vanilla Air will work as a team based on new slogan. We will ensure to enhance ourselves to pay attention to details, pick up customers’ needs and improving our service to meet customers’ expectations.

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Thank you for choosing Vanilla Air.
We are operating as scheduled.

We are looking forward to seeing you soon.

2018-04-23 14:20